Chow Tai Fook wonderful interpretation of a successful marketing strategy classic – Chow Tai Fook, Jewelry – Jewelry Industry

Chinese people’s love for jewelry, can be called retentive, because it features not only preserved, but also condenses a protracted rhyme Chinese culture for thousands of years, while wearing gold and silver is a spectacular symbol of wealth, but also identity, status marker. Hong Kong’s Chow Tai Fook, with their fabled vicissitudes and development process, has witnessed China’s jewelry industry for decades the history of changes, publicity personality with their ain unparalleled marketing strategy, interpretation of the Chow Tai Fook Jewelry successful expansion of the classic. Bring Hong Kong’s Chow Tai Fook and family jewelry in the industry and consumers can be depicted very good. CTF, which was founded in 1929, and formally after Nianzhuan migration launched in Hong Kong Jewellery, after 70 years of ups and downs, and gradually established its presence in Hong Kong jewelry industry leadership, and much consumers of love and trust, and in some regions, Chow Tai Fook Jewellery has go a synonym. CTF commenced to participate the mainland market, 90 of the 20th century, to skirt the savage market competition in Hong Kong, looking for unexampled breakthroughs and growth, to launch the Chow Tai Fook Jewellery Co. Ltd., Wuhan, tagged the prescribed sounded horn attack the mainland retail market, and in 1998, a comprehensive “advance” the domesticated market in but a few years, the number of branches in the Mainland for about two hundred, as the mainland’s jewelry sprung away of a field “sinister horse”, 2005, CTF plans to unfastened branches in the Mainland 80, strive to do the Chow Tai Fook stores throughout China all over the country in all directions. Chow Tai Fook, China’s most brand value in this selection of jewelry business, surpassed in a poor time, Xinghuoliaoyuan successful occupation of big areas of Hong Kong and Macao and the Mainland market, the success of its market expansion Where is the clandestine? Product strategy, comprehensive and highlight singleJewelry as a peculiar commodity, with open market segmentation, consumer group pored on the characteristics of its target consumer group is principally female, thence, focus on fashion, fashion and other consumer psychology, CTF established for the Chinese situation product portfolio. 1, “ne’er Ze” Pearl SeriesCan not do without water for all the beautiful pearl is the embodiment of the water, the crystallization of water is a symbol of baronial character, “must Ze” Brilliant Pearl series will be total of spirituality and vitality of pearl posed bland, beautiful lines among the women added a tonic style, elusive but splendid. Is the love of nature, the pursuit of pleasing conception of the female of choice. 2, “arresting” blood-red sapphire seriesStunning scarlet sapphire series will be made aphrodisiac, seraphic and romanticistic and travelling open, the unadulterated combination of avant-garde elements of personality, the temperament of the female is witching interpretation of the up, make a romanticistic and definitive sections both Modern and trendy atmosphere accessories, is the Modern heart of the Darling girl. 3, “Stronghold” series Platinum “Stronghold” series of design concepts from “platinum water.” Main pendants and rings for women “heart lake ripples” as the theme, design fashionable and graceful, staring coordination will be graceful and vivid, ingenious sketch of flowers in entire bloom in a tranquil lake in the heart originate from the Si-Si ripple, like “Stronghold” as inexplicit, but it is a truthful and lasting heart lake superb memories! The refreshing, graceful style and appeals to the imagination. 4, “DISNEY Princess” Jewelry Series “Disney Princess” jewelry line is contrived to be six democratic Disney fairy tale princess theme, the series revolves around the Princess are gorgeous, refined and unadulterated design and other characteristics made, including the Diamond Series , 18K gold, platinum and silver series, which are more devaluation Diamond Series Limited Edition “The Princess square diamond jewelry,” adds a differentiated sinful style. To qualify a religious and mystic jewelry.