Chow Tai Fook wonderful interpretation of a successful marketing strategy classic – Chow Tai Fook, Jewelry – Jewelry Industry

Chinese people’s love for jewelry, can be named tenacious, because it features not only continued, but also condenses a drawn-out rhyme Chinese culture for thousands of years, while wearing gold and silver is a striking symbol of wealth, but also identity, status marker. Hong Kong’s Chow Tai Fook, with their fabled vicissitudes and development process, has witnessed China’s jewelry industry for decades the history of changes, publicity personality with their ain unparalleled marketing strategy, interpretation of the Chow Tai Fook Jewelry successful expansion of the classic. Bring Hong Kong’s Chow Tai Fook and family jewelry in the industry and consumers can be described very good. CTF, which was founded in 1929, and formally after Nianzhuan migration launched in Hong Kong Jewellery, after 70 years of ups and downs, and gradually launched its presence in Hong Kong jewelry industry leadership, and much consumers of love and trust, and in some regions, Chow Tai Fook Jewellery has go a synonym. CTF commenced to participate the mainland market, 90 of the 20th century, to evade the savage market competition in Hong Kong, looking for unexampled breakthroughs and growth, to establish the Chow Tai Fook Jewellery Co. Ltd., Wuhan, tagged the prescribed sounded horn attack the mainland retail market, and in 1998, a comprehensive “advance” the domesticated market in simply a few years, the number of branches in the Mainland for nigh two hundred, as the mainland’s jewelry jumped away of a field “black horse”, 2005, CTF plans to unfastened branches in the Mainland 80, endeavour to do the Chow Tai Fook stores throughout China all over the country in all directions. Chow Tai Fook, China’s most brand value in this selection of jewelry business, excelled in an inadequate time, Xinghuoliaoyuan successful occupation of big areas of Hong Kong and Macao and the Mainland market, the success of its market expansion Where is the underground? Product strategy, comprehensive and highlight singleJewelry as a particular commodity, with open market segmentation, consumer group concentrated on the characteristics of its target consumer group is chiefly female, thence, focus on fashion, fashion and other consumer psychology, CTF established for the Chinese situation product portfolio. 1, “ne’er Ze” Pearl SeriesCan not do without water for all the beautiful pearl is the embodiment of the water, the crystallization of water is a symbol of baronial character, “must Ze” Brilliant Pearl series will be total of spirituality and vitality of pearl posed bland, beautiful lines among the women added a tonic style, elusive but splendid. Is the love of nature, the pursuit of pleasing conception of the female of choice. 2, “arresting” cherry sapphire seriesStunning ruddy sapphire series will be scored aphrodisiacal, angelic and romanticist and moving open, the gross combination of avant-garde elements of personality, the temperament of the female is witching interpretation of the up, make a romanticist and definitive sections both Modern and trendy atmosphere accessories, is the Modern heart of the Darling girl. 3, “Stronghold” series Platinum “Stronghold” series of design concepts from “platinum water.” Main pendants and rings for women “heart lake ripples” as the theme, design fashionable and refined, complete coordination will be refined and vivid, adroit sketch of flowers in entire bloom in a tranquil lake in the heart grow from the Si-Si ripple, like “Stronghold” as inexplicit, but it is a truthful and lasting heart lake superb memories! The energising, graceful style and appeals to the imagination. 4, “DISNEY Princess” Jewelry Series “Disney Princess” jewelry line is planned to be six democratic Disney fairy tale princess theme, the series revolves around the Princess are gorgeous, refined and sodding design and other characteristics made, including the Diamond Series , 18K gold, platinum and silver series, which are more devaluation Diamond Series Limited Edition “The Princess square diamond jewelry,” adds a distinguished over-the-top style. To modify a religious and mystic jewelry.